Take a look at the amusing web banner from Pringles that we've attached below (the webpage itself is irrelevant -- the ad is the feature, kind of like a bad SuperBowl match up.)
As you'll see, each click of the banner image produces another amusing line. It's dead simple. It takes as much time as you want (and it DOES go on and on.) And it leverages the medium well.
Sell more chips? Not necessarily. But it does create a memorable, positive brand experience better than an image-driven TV campaign. And the moustachioed icon wise-acre and the product, er, placement (you'll see what we mean) help actually drive home Pringles. Plus you're engaged by clicking to get more out of the ad.
Just goes to show you how far a simple, clever idea and a low-tech solution (by today's web standards) can beat out all the pyro-techspecs.
Nice work, Cincinnati.
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3MM views as of today my friend, 3MM. 23,000 ratings, and 15,000 comments. many of which share ua travel nightmares/customer service stories. the chicago trib article captures robin's cute quote. the 3MM hits on youtube does not. also on youtube - hundreds of thousands of hits to coverage from Fox, CNN, you name it. all told i'm certain coverage online covers north of 4MM. and, now david, the song writer/singer - has posted a video response acknowledging the coverage...and recognized ua. his recorded response is in two formats, each receiving 100,000+ hits....let the social economy drive.
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