When you're struggling with a creative problem, flip the thing on it's head. Even if you've done it the other way for years.
What if the white swan were black? What if forward were back? What if up were down?
That's how new concepts are born, new products are invented, and the toughest problems get solved.
The upside down ketchup bottle. Roller coasters with wheels up above.
Upside down may actually be the bright side up.
The proof, is in the banana....
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Thoughts from a Chicago based Creative Consultancy specialized in tactic neutral creative concepting.
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