This talk in particular was great in its simplicity. Far faster than Gladwell's Tipping Point read, and just as cogent in its dissecting a video of a concert dance to make a point about how group movements start.
The lessons for marketers, leaders, teachers, party-throwers are readily apparent: it's the second "follower" that has real guts, turning the bleeding edge into the leading edge.
The second person to follow a lead:
- turns a solo into a group
- commits his or her credibility to a possible lone wolf, person, or idea
- enables the more risk-averse to join in
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