Wednesday, October 3, 2012

Ice Box Locks?


Everyone knows Ben and Jerry’s make some of the best ice cream around.  In fact, once a pint goes in the fridge, it’s hard to control those ‘everyones’ from eating ‘your’ ice cream.

Thus this pint-sized invention.

Instead of spending money on hidden cameras that survive deep-freezer temps, the marketing guys at Ben and Jerry’s found a less expensive solution:  the “Euphori-Lock”!

This combination lock attaches to the lid of a Ben and Jerry’s pint so you and only you can get that much needed calcium.

While we know this is somewhat fanciful (right, midnight-snack Dad?), the genius of marketing this is the implied irresistibility of Ben & Jerry’s creamy concoctions.

And the lengths lactate lovers will go to protect their Cherry Garcia or Americone Dream.

Maybe to extend this ‘campaign’ B&J can set up text alerts with functionality, reminding you of your ice cream break -- or alerting you to an ice cream break-in.


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