Everyone knows Ben and Jerry’s make some of the best ice
cream around. In fact, once a pint
goes in the fridge, it’s hard to control those ‘everyones’ from eating ‘your’
ice cream.
Thus this pint-sized invention.
Instead of spending money on hidden cameras that survive
deep-freezer temps, the marketing guys at Ben and Jerry’s found a less
expensive solution: the
“Euphori-Lock”!
This combination lock attaches to the lid of a Ben and
Jerry’s pint so you and only you can
get that much needed calcium.
While we know this is somewhat fanciful (right,
midnight-snack Dad?), the genius of marketing this is the implied
irresistibility of Ben & Jerry’s creamy concoctions.
And the lengths lactate lovers will go to protect their
Cherry Garcia or Americone Dream.
Maybe to extend this ‘campaign’ B&J can set up text
alerts with functionality, reminding you of your ice cream break -- or alerting
you to an ice cream break-in.
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