Tuesday, May 25, 2010

Karaoke iPhone App is For Gleeks

So a while back we wrote about how an artist and a technology company got together to leverage the iPhone and create a uniquely engaging app.  The rapper T-pain brought his songs via karaoke to the iphone with autotune, a pitch corrector, which allows anyone to sound like T-pain.   The app took off and was a viral success.

The tech guys behind this success are back for Fox's hit show GLEE.  You can download a Glee app which will allow you to karaoke the same songs preformed by the cast of the show. Autotune will show how on pitch you are and will even correct your voice. 

Of course, It wouldn't be an iPhone app if you couldn't share it with the world via facebook etc.  

What a perfect fit for a TV show about a Glee club: a karaoke app that enables you to take the place of your favorite  character, sing their songs, and share it with other rabid fans of the show (AKA Gleeks).  The Glee app and songs are available for $0.99 on itunes.


Monday, May 24, 2010

General Ideas on Strategic Leadership

Last Tuesday night, General Petraeus addressed 1500 people at the Fairmont Hotel Chicago.   While most topics covered the what, when, how in Iraq and Afghanistan, the General also spoke on Strategic Leadership valid in any situation, from a man who knows the worst case scenarios cold.  



While we may not do justice to the entirety of his speech, his key points, paraphrased, were these:

1) First, one has to have the right ideas -- with out the right idea, all else is irrelevant.   

For Petraeus, this meant starting with the right inputs to get the right outputs.   Makes sense.  If one doesn't have the right information, education, skills and team, one ends up with wrong output for the wrong job.   

2)  Second, one needs to communicate the right idea down the chain of command.  For us in the private sector this mean communicating the ideas all the way through the organization so everyone has an understanding of what to do and its relative importance.  

3) Once everyone's on the same page, the next step is overseeing correct implementation without micro managing.   Illustrating this point, he used what we'll call the "Get down the road" management technique.    

He saw management's responsibility as showing people the path, the direction, then drawing the right and left hand lines and telling the team to "get down the road".   Of course, if they go outside the lines, its managements' job to help get the crew back on the right path, which is why the Army shares best practices (and worst practices, actually) for all of their initiatives.  

The last slide of the evening he showed us his Iraq 'dashboard':  number of bombs found, attacks, and casualties since the beginning of the war.   

The US Military's goal was to minimize the violence to peace time standards so that mundane activities could be conducted.    

What's notable is the General could explain the weekly rise and fall of violence all along --  at any moment, he can see how many acts of violence happened today, yesterday, this week or for any given period since the start of the Iraq and Afghan Wars.

Scary, and sad, but effective, and, once in war, a smart, quant tool to have.   As in all things, if one doesn't have a metric, one has no sense of a goal.

This commitment to strategic leadership has given him the ability to get the right ideas, implement them and adjust when necessary.  

Not a bad lesson in getting things done from a man who has to bring peace, defeat an insurgency and build a country while getting shot at all the time.   

Makes your job look easy, right?

Monday, May 17, 2010

Shine on Chrome


Google Chrome, that is.

This recent ‘ad’ from Google is fantastic, interesting, captivating…all in a simple product demo. 

No spoken words, just the power of moving pictures, worth 1000s of words, seen in a 1000th of a second.

The video production utilizes the Phantom high-speed camera capturing the high speed of Google Chrome…vs lightning…vs sound waves…vs…a spud gun.

It’s sheer fun, yet compelling. 

That’s why, in our minds, Google will continue to outstrip and outrun Microsoft.  Though search is still the mega-money pot at the Googleplex, we hope their drive for innovation continues to earn them converts and accolades. 

We’d pay for Google sites if we had to, or Google office.  And we’d NEVER have that feeling about Microsoft.

Chrome marketing, including their SuperBowl spot for Google search that relayed a whole romance in the speed of a Google search query, was simply appealing. 

Innovative products mirrored by innovative marketing causes us to root for Google.

That’s a far cry from the feeling one gets from the ‘softies in Redmond, and the tired, tried-too-hard Zune marketing work, or dinosaur print campaign (get it? you’re a dinosaur?! Ugh.)

Even the Crispin marketing agency’s “Windows was my idea” work, like Microsoft products overall, lacks magic and imagination

So here’s to hoping true innovation and a mission stating ‘don’t do evil’ can win out over the blast of Ballmer and bloated software driven by the dominant operating system.

Go Google.




Monday, April 19, 2010

So What's Anti-Social Media?

Bloggers love to write articles on how to leverage social media to create a movement.  They call this going viral, creating a tribe or creating a following.    

Many draw from success stories.   Then they seem to imply that by following a set of rules, one can achieve the same success.  

Casey Hibbard wrote an excellent article about Lance Armstong's uber-popular Live Strong movement for the Social Media Examiner.  

Her article is full of great advice about the intelligent social media tactics used by Live Strong to achieve social media success.   

livestrong blog

But while the lessons are sound, she and other denizens often forget to ensure one asks a basic question to start:  is you company or your industry 'socializable?'   

Can Live Strong's success be recreated using some of the same tactics?  Yes, if your company, your initiative or industry can galvanize people in the real world.   To create a following online there has to be a real reason to follow.  

Ideally, you have to nail one of the following attributes: 
• create something entertaining
• enable people to show off
• help people connect, re-connect, or FEEL connected
• indulge some voyeuristic tendencies
• ensure one will feel 'left out' if not participating

And to some extent, if you are bringing the next Sham-Wow or 3G light bulb to market, don't hold your breadth for 1 million twitter followers or 3 million youtube views. There is most likely no compelling reason for consumers to give their already fragmented attention or time.  

In some ways, any type of marketing, social or no, comes down to the same simple phrase:  what's in it for me?



Tuesday, April 13, 2010

Product or Service? Or Both?

P&G, the globe's pre-eminent goods marketer, is testing a branch into service businesses with their brand names.

Leveraging brands that have long dominated the shelves, P&G now runs 'Mr. Clean' car wash and Tide Dry Cleaners.  Can Iam's Pet Walkers be far behind?   Pantene Hair Salons?

The advantages are many:
• an experiential play on brands/goods that heretofore only went from retail shelf to kitchen or bath cabinet
• another 'advertising' vehicle 
(Side note:  we at Bandwidth helped to use Taco Bell's stores as billboards for many years, given the dearth of media spend compared to the bigger burger chains)
• a great way to test new products within or outside of the title brand's portfolio
• a built-in name brand that can possibly rise above the Mom & Pop shops without a name or reputation

The downside?  Making sure that quality stays consistent and the experience is a good one.  

Many a real service company has fallen hard when the human component comes into the equation.  Delivering in the service realm goes far beyond making sure your package looks pretty and gets to Aisle 2 on time.

But, that said -- good luck, P&G.  Always good to see a big behemoth take a small chance on something different.  

Monday, March 22, 2010

When Lit Goes Rap Sampler: Hip-Hopifi-fiction?


Interesting article in Sunday's NY Times book section about, among other things, the lifting of famous authors' words to create new works.  Almost music sampler style.


So the mash-ups so popular in music might appear in the literary world?  Copyright and trade infringement effect everyone, though the lit class has somewhat dodged the sampling bullet, maybe because its a sleepier, older, and less profitable world to begin with.

I'm sure an attorney could argue against this statement.  Or for it, as attorneys do.

Anyway, in our creative way, it got our mash up brain's thinking:  where else can one sample and combine for a synthesis of new off of the old?  Brands?  Sure Buckeye BBQ sauce Lays chips is just a start.  Maybe Intel Potato Chips?

Food for thought there.  

Mash ups are here to stay.  And cool stuff can be created...out of recreating.

In fact, this recreation is a fave of ours, for any of you who are amused by Charlie Rose, this is even more amusing:


Wednesday, March 17, 2010

In Your Face Book



You know online marketing is important. And social media's all the rage. Twitter, LinkedIn, Facebook, YouTube...and, now, fantasy March Madness.

But where are consumers spending the bulk of their online time?
According to recent findings by Nielson Company,

Of the 116,000,000 visitors per month to Facebook (4th overall online), the average time spent on it is 7 hours per month.

Yahoo! is a distant second, with only 2 hours 28 minutes per month.

Amazingly, 11.6% of all time spent online in January was spent on Facebook.

Clearly, this Facebook has great eyeballs.

Add in the fact that you can customize ad campaigns by:



  • Location
  • Age
  • Sex
  • Keywords
  • Education
  • Workplace
  • Relationship Status
  • Relationship Interests
  • Languages






That said, just as in the old TV ad days, eyeballs and engagement are two different things.  This says nothing about click through, let alone conversion.

But the reach and dedication of users here is undeniable.  Just another eye buy to consider....




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