Yo-Yo Ma MashUp

Crossover categories can be big, and musical taste is a subjective, eclectic arena at times.

But who at Sony Music decided there might be a Yo-Yo Ma market among Passion Pit fans, as they popped this ad up alongside the electro-pop music sampler?

Where does Yo-Yo Ma, a world renowned Cellist, cross paths with Passion Pit, an up and coming hipster band?  

Maybe in the halls at HQ, but no where else, we'd imagine.

As we've said before, sometimes when the logic button is off resulting in online mismatches, no one gets much out of it.

Then again, maybe Yo-Yo is a big fan of the Pit.

iPhone App$$$

Would you pay $1000 for an iPhone App?  Maybe if it helped you pass the Bar Exam.

A new category of ultra-expensive Apps have hit iTunes -- education Apps for professional exams.  

Offline versions of same often hit $3-4K, if not more -- so there's a savings.  And, if the interface and interactivity are well-designed, this could spur a whole new valuable breed of App-ware.

Imagine this applied to Doctoral studies, Pre-med training, etc.  In fact, any college or professor with a killer curriculum might look into a way to package class up and make it mobile.  

The base versions of 'offline' classes have been done for years, from PBS-esque video series to Podcasts to more.  So leveraging the uniqueness of the iPhone will be key.

Imagine an architectural school creating augmented reality tours of key city structures.  Or a veterinarian prof doing an augmented reality tour of the zoo?

You listening, Career Education Corp.?  DeVry?  Hah-vahd....

Source:

http://www.techcrunch.com/2010/01/17/most-expensive-iphone-app-barmax/