ʇdıɹɔs ǝɥʇ dıןɟ

Can't turn your monitor upside down?

We stumbled upon this novelty site and thought we'd share in the spirit of lightening up these darker winter days.

http://flipmytext.com/ and a host of other sites enable one to send messages upside down.

Watch your friends try it on the self righting screens of their smart phones! While these site are mostly just a novelty we can't help but write copy.

ɹǝʇuıʍ uı ɹǝɯɯns ɹǝpun uʍop

Imagine that kind of pitch from Quantas for a 'Down Under Summer in Winter' sale. Or an eblast selling the inversion boot workout. Too obscure? Well, you get the idea.

Just twist your thinking. ˙ʎɹǝʌıןǝp ǝɥʇ dıןɟ puɐ

Since we're in marketing, we're in the markets.

"This is all happening because my father didn't buy me a train set as a kid."

- WARREN BUFFETT, joking about his decision to buy a railroad, the Burlington

Northern Santa Fe Corporation.

NY Times, November 3rd, 2009

Is this a sign the downturn's up?' Should we start studying Buffett's other Rosebud-esque childhood stories? 'Hey, his folks didn't get him a junior insurance agent playset, so that explains GEICO!'

As we all know, the daily Dow, and all those market swings effect virtually every business, especially those involving antacid supplements. And while fixation isn't helpful, paying attention to the trends makes business sense.

Colleagues and friends ask us what we're seeing in our world, given marketing can be an indicator of C-suite outlook.

We're noticing the obvious things:

• turnover at some companies makes getting back in-synch harder

• the struggling companies seem to shift back in an odd reliance on old ways vs fresh starts

• risk-aversion still rules at companies with slow/no-growth (self-fulfilling? most likely)

• well-run companies are acting smarter about how they're spending -- more thoughtful in decisions, yet moving like an opportunist

• smart companies are questioning value -- not overall cost, but cost against the service

All told, these trends have actually led to more business for our business.

Why is that? And what are the lessons we've learned about what's worked? Getting back to the basics of entrepreneurial structures, that start any business big or small, including:

• minimized overhead that can deliver optimal value AND a truly neutral structure and solution set

• efficient processes born of that minimized structure vs legacy systems

• personnel hiring that bring only those who are flexible and think like an entrepreneur given constant change in the marketplace

None of the above is news. really. But it's amazing how the rapid growth era can take all but the smartest from going off track...Mr. Buffett.

Baby-boomers still booming it.

Once a generation started to retire, conventional wisdom said they'd start acting like retirees. Cutting spending, locked into old ways -- the implication was therefore that they weren't worth the marketing effort.

But not baby boomers, baby. They're not accepting a declining income as readily as previous generations. And in mass alone, they're still big:

• Households age 50+ account for nearly half consumer income & spending

• Boomer delayed every life stage transition & will delay retiement

• Most boomers are empty nesters, who often subsidize their adult kids

So, while the youth marketing rule is to aspire up (think 2-4 years older when marketing to 'kids'), you can do the opposite in terms of marketing to the Boomer set -- just think younger by a decade or 2.

Less AARP. More PAAR-TY!

Source: www.census.gov